When you’re in business for yourself, you’re responsible for paying yourself, which means you set your own fees — this is the good news and bad news of owning a small business. Let’s start with the bad news: you don’t want to set your prices so high above the market rate that you repel the customers you’re working so hard to attract, and you also don’t want to set your prices so low that you’re practically working for free and become an accidental for-profit-turned-non-profit.
